TLD – Top Level Domain List – Using New TLD’s – BJ Blackburn

Finding the right domain name for your business with the new TLD's

The new TLD's and How to Find the Best Domain

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What TLD is right for my business

Using the New TLD’s for Your Website.  Find the very latest top level domains (TLDs)  here, and subscribe to be the first to know about new releases too.  At bjblackburn.com you can find and register the freshest TLDs worldwide, and you’ll receive our 24/7 customer support along the way. It’s why we are the #1 small business cloud hosting.  Let’s get started!

Top Level Domain List and Brand Protection using TLD’s FAQ:

The new TLD's and How to Find the Best Domain

Top Level Domain List: What are the new (TLD's)?

Top Level Domain List and Using New TLD’s

As the internet exploded, the sheer number of domain names has started to dwindle. If you’ve registered a .com domain name, chances are you’ve trudged the road of frustration trying to find an applicable one-word or two-word domain that’s still available.  With only 22 original Top Level Domains (gTLDs), it’s gotten a little crowed.

Welcome  ICANN s new TLDs:

  • .guru
  • .biz
  • .coffee
  • .co
  • .app
  • .shop
  • And many more (over 1200 now listed on ICANN’s site)

How do I know what TLD is right for my business or project?

What TLD is Right For My Business

Understanding the type of business you run and your potential customers can help sort through the sea of new TLDs.  Consider the type of service or product you are providing. The perfect domain extension conveys what to expect when visitors find your website.  In addition, using a new  and specific TLD for your domain extension can create pretty short url links to your website.

TLDs that tell your visitors what you’re about:

  • .tech – Set yourself apart as a savvy new startup with a .tech TLD.
  • .design – Are you a freelancer or creative agency that wants to supplement their existing online presence with a portfolio page?  Try a .design URL.  This  TLD can also be effectively used for many different design professions including wood working, interior design, art galleries, home builders, graphic designer, and much more.
  • .luxury – Anything high-end can benefit from this TLD.  Hotels or exotic destinations, car companies, fine furniture makers, and other services can crush it with the .luxury domain extension!
  • .coffee – This TLD can generate new visitors and add to your coffee brand as another website address instead of or with your .com. It allows the name of your coffee empire to be used as the domain name and the “description” for business as the extension.

These are just a few of the 1200+ TLDs available from bjblackburn.com. Each has its unique purpose and place where it provides value.  It all depends on how creative you can be!

I have a domain. Should I add a new TLD too?

Brand Protection Using TLD’s

There are so many TLD’s now, you can use them to upgrade or supplement your web address to grow your audience, use for landing pages, and more. Some examples of  creative web addresses:

  • [Your Brand – New Product Release landing page].cool
  • [Clothing or Fashion Blog].fashion
  • [Foodie Site or Weight Loss business Lead Magnets!].recipes
  • [Courses and how to sites].guru

As you can see, these are just a few examples of possible combinations. With over 1200 of these new TLDs, you can find the perfect domain that is both creative and descriptive.

Brand Protection Using New TLD's

Whey companies purchase additional TLDs for Brand Protection

For those companies who already have their generic TLD domain name, it can be beneficial to purchase similar TLDs that are available. If a furniture company owns its brand name with the .com domain extension, they might also want to purchase the .shop, .co, .us, .design or other domain extensions.

The bottom line is with the additional TLD’s being added, it becomes harder to stop a copycat brand from trying to benefit off of your established brand.  Scooping up new TLD’s can help prevent this.

Domain.com shares 2 techniques used to piggyback off your hard work:

  • Brandjacking – Individuals will purchase relevant domains based around a popular website and use its popularity to drive traffic away from the intended website. An example of this would be trying to register starbucks.coffee before Starbucks does in order to exploit them or drive traffic to an opposing site. (In this case, Starbucks is a trademarked entity, so this would not be possible. It is more of a problem for smaller companies.)

  • Typosquatting – Another form of brand protection that becomes harder to manage is typosquatting. This is when individuals will purchase web domains based on common misspellings of certain words. If enough traffic is driven away from the main site, companies are often forced to buy out that individual for the rights to the web address.

This has lead many companies to purchasing additional domain names in spite of already owning their business .com domain.

With the addition of new TLDs, companies have the option of aquiring a short and memorable domain name for their business.  Finally, a word of caution – people are resistant to change and it can be hard to train your customers to use a new TLD.  In addition, almost half of all domains are registered under the .com domain extension and the next most popular TLDs only account for 5% of all the domains.

Conclusion

Using new TLDs can be a fun, creative way to convey your brand identity.  with the perfect website address. By sprinkling in some spice with a new domain extension, companies can upgrade their website and stand out among the countless number of sites around today.

To guide you in finding what TLD is right for my business, we have over 200 to choose from!  Get started today and check out our top level domain list.

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